The younger Link came to Thailand with his bride, Princess Assunta von Liechtenstein. “Although I grew up in Germany, I knew one day I would come to Thailand and carry on with the business,” he says. “I arrived here at a time before globalisation was changing the world."
"Many Western companies and manufacturers wanted to be more active in Asia by sourcing from the region and having more of a presence. The Infrastructure in Thailand was also changing, which allowed the company to expand more into the manufacturing and infrastructure side. We also established many joint ventures with companies for which we were acting as distributors such as Carrier, Siemens, Merck, Carl Zeiss, KSB, Urgo, MBM, and three-wheeler manufacturing." explains Mr.Link. In 1992, the company built new factories and work also began on another new head office. The building was named after Dr Gerhard Link who passed away in 1995. Soon afterwards, B.Grimm expanded into power generation, bio-diesel production and the lifestyle industry. As of 2008, Link’s daughter Caroline is a management trainee at the family business. A graduate of the Madrid European Business School, she has dedication to one day lead B.Grimm to its future success. To learn the business from the ground up she is receiving hands-on training through working at the company’s various divisions.
In 1988, with Dr Gerhard’s son Harald at the helm, B.Grimm Group expanded further into power generation, manufacturing and real estate, and also forged joint ventures with some of the world’s largest corporations.
Harald Link, who had been raised in Germany and had graduated from St Gallen business school, had joined his uncle Herbert in Thailand in 1978 to help manage the growing business.
